JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT 2782-4586 2949-1851 113493 10.26118/2782-4586.2025.30.81.059 Научные статьи SCIENTIFIC ARTICLES Научные статьи The potential of communicative research methods in information support of the hospitality business Потенциал коммуникативных методов исследования в информационном обеспечении гостиничного бизнеса Косоногова Екатерина Сергеевна Kosonogova Ekaterina Sergeevna ekaterina.koc@mail.ru

кандидат экономических наук;

candidate of economic sciences;

 Санкт-Петербургский государственный лесотехнический университет им. С. М. Кирова St. Petersburg State Forest Technical University 31 12 2025 31 12 2025 23 34 19 01 2026 https://zhpi.ru/en/nauka/article/113493/view

В статье рассматривается потенциал коммуникативных методов исследования в информационном обеспечении гостиничного бизнеса. Исследование ориентировано на анализ научных подходов к интерпретации и использованию отраслевой информации в условиях усложнения управленческих и сервисных процессов. Цель исследования – исследование возможностей и потенциала использования комплекса методов коммуникативного анализа применительно к информационному обеспечению гостиничного бизнеса. Методологическую основу работы составляют библиометрический и реферативный анализ отечественных и зарубежных научных публикаций, посвящённых проблематике информационного обеспечения, отраслевой отчётности и коммуникаций в гостиничной сфере. В результате выявлены ключевые направления исследований и обозначены перспективы дальнейшего развития коммуникативных методов как инструмента анализа и совершенствования информационного обеспечения гостиничного бизнеса. Результаты исследования могут быть полезны в организации и управлении гостиничным бизнесом, образовательном процессе по соответствующим специальностям и дальнейших научных исследованиях.

The article examines the potential of communicative research methods in the information support of the hotel industry. The study is focused on analyzing academic approaches to the interpretation and use of industry-specific information under conditions of increasing complexity of managerial and service processes. The aim of the research is to explore the possibilities and potential of applying a set of communicative analysis methods to the information support of the hotel business. The methodological framework of the study is based on bibliometric of Russian and international academic publications addressing issues of information support, industry reporting, and communication in the hospitality sector. As a result, key research directions are identified and prospects for the further development of communicative methods as tools for analyzing and improving the information support of the hotel business are outlined. The findings may be useful for the organization and management of hotel enterprises, educational programs in relevant fields, and further academic research.

 гостиничный бизнес информационное обеспечение коммуникативные методы исследования отраслевая информация коммуникации hospitality business information support communicative research methods industry-specific information communication

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