The article considers territorial marketing as a modern management concept that ensures competitiveness and sustainable socio-economic development of municipalities. Territorial marketing is defined as a separate function of the territorial management system and its functional structure is considered. The features of the municipal level of territorial marketing are outlined. The article provides a systematization of criteria for the attractiveness of the territory for living, doing business and temporary visits. The assessment of the resource potential of the territory of the municipality is carried out using the example of the Berezovsky municipal District of the Sverdlovsk region. A three-stage model for the implementation of territorial marketing in a municipality is presented, including a general assessment of the territory, a marketing assessment of the territory and the development of a systematic marketing plan. The need for interaction between government, business, the public and public organizations in the process of developing and implementing a marketing plan is emphasized.