@article{Strizhichenko2025the, author={Strizhichenko, N.A. and Chernaya, A.M. and Danik, O.L.}, title={The role of digital technologies in modern marketing: transformation of strategies and tactics of interaction with consumers}, journal={JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT}, publisher={ITBO University}, year={2025}, pages={227-234}, volume={0}, issue={11}, }