%0 Journal Article %T The role of digital technologies in modern marketing: transformation of strategies and tactics of interaction with consumers %A Strizhichenko, N.A. %A Chernaya, A.M. %A Danik, O.L. %K digital marketing, Internet marketing, mobile applications, effectiveness of marketing strategies, innovations in marketing, marketing development trends %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2025 %N 0 %P 7 %I ITBO University