@article{Bezpalova2026definition,
author={Bezpalova, A.G. and Legkonogikh, A..},
title={Definition of the concept of «integration» of online and offline brand communications in modern business development conditions},
journal={JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT},
publisher={ITBO University},
year={2026},
pages={410-417},
volume={0},
issue={3},
}