TY  JOUR
TI  Definition of the concept of «integration» of online and offline brand communications in modern business development conditions
KW  integration concept
KW  digitalization
KW  online and offline communications
KW  integration concept
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Bezpalova, A.G.
AU  Legkonogikh, A..
PY  2026
IS  0
PB  ITBO University