%0 Journal Article %T Promotion of the territory's image through advertising and public relations tools %A Simonets, N.L. %A Hruslovskiy, V.A. %K image of the territory, territorial branding, public relations, advertising communications, regional competitiveness, event marketing, digital PR, reputational capital %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2025 %N 0 %P 7 %I ITBO University