TY  JOUR
TI  Promotion of the territory's image through advertising and public relations tools
KW  image of the territory
KW  territorial branding
KW  public relations
KW  advertising communications
KW  regional competitiveness
KW  event marketing
KW  digital PR
KW  reputational capital
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Simonets, N.L.
AU  Hruslovskiy, V.A.
PY  2025
IS  0
PB  ITBO University