TY  JOUR
TI  The key features of digital marketing as a tool for companies to interact with consumers within the framework of new media
KW  marketing
KW  digital marketing
KW  new media
KW  traditional media
KW  content
KW  user
KW  consumer
JO  Journal of Applied Research
AU  Lepnuhov, S.V.
PY  2026
IS  0
PB  ITBO University