%0 Journal Article
%T The use of digital marketing technologies to create competitive advantages for an organization in the field of brand management
%A Polyanskaya, O.A.
%A Solov'eva, D.S.
%K brand management, management, digital tools, marketing technologies, omnichannel platforms
%J Journal of Applied Research
%D 2026
%N 0
%P 0
%I ITBO University