TY  JOUR
TI  The use of digital marketing technologies to create competitive advantages for an organization in the field of brand management
KW  brand management
KW  management
KW  digital tools
KW  marketing technologies
KW  omnichannel platforms
JO  Journal of Applied Research
AU  Polyanskaya, O.A.
AU  Solov'eva, D.S.
PY  2026
IS  0
PB  ITBO University