%0 Journal Article
%T Forecasting the level of digital development of the client as a tool for forming proactive offers of B2B products of telecommunication companies
%A Orischenko, I.S.
%K B2B marketing, telecommunications companies, Digital Maturity, development forecasting, proactive sales, predictive analytics, positioning innovation index, customer lifecycle management (CLM), Big Data
%J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
%D 2026
%N 0
%P 6
%I ITBO University