TY  JOUR
TI  Forecasting the level of digital development of the client as a tool for forming proactive offers of B2B products of telecommunication companies
KW  B2B marketing
KW  telecommunications companies
KW  Digital Maturity
KW  development forecasting
KW  proactive sales
KW  predictive analytics
KW  positioning innovation index
KW  customer lifecycle management (CLM)
KW  Big Data
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Orischenko, I.S.
PY  2026
IS  0
PB  ITBO University