TY JOUR TI Analysis and evaluation of the company's investment attractiveness (using the example of PJSC «Whoosh») KW investment attractiveness KW factors of investment attractiveness KW assessment methods KW financial analysis KW PJSC "Whoosh" KW kick-sharing KW BCG matrix KW financial stability JO Journal of Applied Research AU Vinoslavskiy, V.V. PY 2026 IS PB ITBO University