%0 Journal Article %T Customer-oriented service tools: theoretical and applied aspects %A Golskaya, J.N. %A Osipova, A.P. %K customer orientation, customer-oriented service, customer, tool, service quality, services, staff, customer needs, customer loyalty, CRM system, NPS (Net Promoter Score), CSI (Customer Satisfaction Index), Big Data %J Journal of Applied Research %D 2026 %N %P 0 %I ITBO University