TY JOUR TI Brand language and consumer behavior: the economic effect of neuro-linguistic programming KW Brand KW neuro-linguistic programming KW context KW motivation KW branding KW consumer KW economic indicators KW values of influence JO Journal of Applied Research AU Nurudinova, N.M. AU Amrakova, A.K. AU 3. Magomedova, A.S. PY 2026 IS 0 PB ITBO University