%0 Journal Article
%T A segment-oriented marketing strategy of a marketplace based on consumer behavior analysis (the case of yandex market)
%A Skryabin, O.O.
%A Bubeeva, L.B.
%K marketing strategy, consumer behavior, marketplace, Yandex Market, e-commerce, segmentation, loyalty program
%J Journal of Applied Research
%D 2026
%N 0
%P 0
%I ITBO University