TY  JOUR
TI  Theoretical foundations of digital marketing communications
KW  digital marketing
KW  marketing communications
KW  social media
KW  content marketing
KW  mobile technology
KW  digitalization
KW  personalization
KW  artificial intelligence
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Ayi, K.H.
PY  2024
IS  0
PB  ITBO University