00630naa#a2200181#i#450# EN\\bibl\110073 20260110131841.6 2782-4586 20251218b2025####ek#y0engy0150####ca RU Formation of a matrix of target consumer expectations during the development of a new product within the framework of the QFD methodology implementation Journal article Moscow ITBO University 2025 10 с. Journal article local Маркетинг. 339.138 Diner Yuliya Aleksandrovna Yurk Nataliya Anatol'evna zhpi.ru