00559naa#a2200169#i#4500001001600000005001700016011001400033100004100047102000700088200015100095210003400246215001000280608002700290700003200317700002800349856001200377EN\\bibl\11385320260418002100.6##a2782-4586##a20260331b2026####ek#y0engy0150####ca##aRU1#aDefinition of the concept of «integration» of online and offline brand communications in modern business development conditionseJournal article1#aMoscowcITBO Universityd2026##a7 с.##aJournal article2local#1aBezpalovagAnna Grigor'evna#1aLegkonogikhgAleksandr 4#azhpi.ru