00607naa#a2200181#i#4500001001600000005001700016011001400033100004100047102000700088200014900095210003400244215001000278608002700288675003200315700003400347700003200381856001200413EN\\bibl\11759420260323210301.1##a2712-7516##a20260322b2026####ek#y0engy0150####ca##aRU1#aThe use of digital marketing technologies to create competitive advantages for an organization in the field of brand managementeJournal article1#aMoscowcITBO Universityd2026##a0 с.##aJournal article2local##aМаркетинг. 339.138#1aPolyanskayagOl'ga Alekseevna#1aSolov'evagDar'ya Sergeevna4#azhpi.ru