00607naa#a2200181#i#450# EN\\bibl\117594 20260323191649.1 2712-7516 20260322b2026####ek#y0engy0150####ca RU The use of digital marketing technologies to create competitive advantages for an organization in the field of brand management Journal article Moscow ITBO University 2026 0 с. Journal article local Маркетинг. 339.138 Polyanskaya Ol'ga Alekseevna Solov'eva Dar'ya Sergeevna zhpi.ru