00507naa#a2200169#i#450# EN\\bibl\123635 20260525173257.1 2782-4586 20260331b2026####ek#y0engy0150####ca RU The scholarly development of the personal branding in Russia Journal article Moscow ITBO University 2026 5 с. Journal article local Маркетинг. 339.138 Kamyshkova-Koval'chuk Yuliya Valer'evna zhpi.ru