00607naa#a2200181#i#450# EN\\bibl\124510 20260603215353.3 2782-4586 20260530b2026####ek#y0engy0150####ca RU The problem of the relationship between the concepts of «brand» and «trademark» in the theory and practice of marketing Journal article Moscow ITBO University 2026 7 с. Journal article local Маркетинг. 339.138 Suslov Evgeniy Yur'evich Zelinskiy Aleksandr Aleksandrovich zhpi.ru