The article discusses modern approaches to improving the economic efficiency of enterprises in the context of digital transformation and transition to a digital economy. Particular attention is paid to the impact of digital technologies, such as ERP systems, artificial intelligence, blockchain and big data analysis, on optimizing business processes, improving resource management and reducing costs. Examples of successful implementation of innovative solutions in various industries and their role in increasing the competitiveness and sustainability of enterprises are analyzed. The key challenges that companies face on the path to digitalization, such as data security and the need for personnel training, are also discussed, and the prospects for the development of the digital economy and its impact on global markets are predicted. The materials of the article can be useful for business leaders, economists, analysts and business process management specialists.