student
Retail trade is an important part of the national economy, as it ensures the delivery of goods from the manufacturer to the end consumer. Retail establishments are essential elements of the economy, as without them, difficulties in purchasing goods would arise. Retail trade is constantly evolving, as new methods of selling goods and new approaches to organizing retail stores emerge. Consumer preferences regarding product characteristics and appearance are also constantly changing, as are preferences that affect how they purchase products. New technologies, which can be used to automate and robotize retail operations, are also a significant factor driving changes in retail operations. One such factor associated with the introduction of technology is the digitalization of the economy, which is gradually transforming the entire retail industry. This article examines the functioning of retailers under the influence of digitalization.
digitalization, retail, strategy, innovation, competitiveness, business development.
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