The article examines the theoretical and legal foundations and mechanisms for protecting the non-property rights of corporate organizations in the context of digitalization and the growing importance of reputational capital. Particular attention is paid to civil law and administrative methods of safeguarding a company name, business reputation, corporate identity, and trade secrets. The study analyzes judicial practice, issues of evidence in cases concerning the protection of honor and dignity of legal entities, and legal gaps that hinder the full realization of non-property rights in the corporate sphere. The paper also proposes directions for improving legislation, including clarifying the criteria for the dissemination of information on the Internet, strengthening liability for defamation, and developing effective pre-trial dispute resolution mechanisms among participants in corporate relations, taking into account international experience and contemporary digital risks.
non-property rights, business reputation, trade name, corporate identity, protection of the rights of legal entities
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