from 01.01.2025 until now
The article examines the concept of econotronics as a modern basis for developing a theory of managing the transactional efficiency of digital technologies. It analyzes key economic theories such as classical, institutional, neoclassical, behavioral and transactional theories and their applicability to the study and optimization of digital technologies. The object of this research is the transactional efficiency of the digital technologies. Based on a comparative analysis the article proposes a matrix of theories that allows for the structuring and visual representation of the contribution of each approach to managing transactional efficiency. The results of the study demonstrate that the integration of econotronics principles and existing economic theories contributes to the development of new tools for improving the transactional efficiency of digital interactions between economic agents and society. The development matrix could be expanded prospectively by adding new relevant and economically significant assessment parameters.
econotronics, transaction efficiency, digital technologies
1. Popov E. V. Ekonotronika // Ekonomika regiona. – 2018. – T. 14. – № 1. – S. 13-28. – DOI:https://doi.org/10.17059/2018-1-2.
2. Smit A. Issledovanie o prirode i prichinah bogatstva narodov (kn. I-III): per. s angl. / A. Smit. – Moskva: Nauka, 1992. – 572 s.
3. Ricardo D. Principles of political economy and taxation / D. Ricardo. – Cambridge: Cambridge University Press, 1981. – 518 p
4. Baranova K. A. Neoklassicheskaya ekonomicheskaya teoriya: osnovnye trudy i idei / K. A. Baranova // FUNDAMENTAL'NYE i PRIKLADNYE issledovaniya v NAUKE i OBRAZOVANII: sbornik statey Mezhdunarodnoy nauchno-prakticheskoy konferencii, Novosibirsk, 25 yanvarya 2020 goda. Tom Chast' 2. – Novosibirsk: Obschestvo s ogranichennoy otvetstvennost'yu "Aeterna", 2020. – S. 44-46.
5. Uil'yamson O.I. Ekonomicheskie instituty kapitalizma. Firmy, rynki, «otnoshencheskaya» kontraktaciya. SPb.: Lenizdat, 1996. 388 s.
6. Yudihutomo D. (2024). Institutional Approach in Economics and Institutional Economic Thinking. Demagogi: Journal of Social Sciences, Economics and Education. DOI: https://doi.org/10.61166/demagogi.v2i2.19
7. Nazarova M. Teoriya obschestvennogo vybora / M. Nazarova, G. Rahmedova // Ceteris Paribus. – 2024. – № 12. – S. 168-170.
8. Coase R.H. The nature of the firm. Economica N.S., 1937, vol.4, no.10, pp. 386 – 405. DOI: https://doi.org/10.1111/j.1468-0335.1937.tb00002.x
9. Bahvalov S.Yu., Karimova L.A. Klassifikaciya transakcionnyh izderzhek // Ekonomika i socium. – 2015. - № 2-1 (15). – S. 512-514.
10. Belyaeva A. A. Transakcionnaya effektivnost' cifrovyh tehnologiy / A. A. Belyaeva // Gosudarstvo. Politika. Socium: Materialy HHI Vserossiyskogo simpoziuma po ustoychivomu razvitiyu territoriy, Ekaterinburg, 25–27 noyabrya 2025 goda. – Ekaterinburg: Rossiyskaya akademiya narodnogo hozyaystva i gosudarstvennoy sluzhby pri Prezidente RF, 2025. – S. 628-635.
