The impact of the macroeconomic environment on Russian business

Diana E. Pleskacheva

doi:10.26118/2782-4586.2025.39.80.041

UDC

330

THE IMPACT OF THE MACROECONOMIC ENVIRONMENT ON RUSSIAN BUSINESS The impact of the macroeconomic environment on Russian business

АА Аа

Published in JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT · Pages 329–333 · Rubric: SCIENTIFIC ARTICLES

DOI: https://doi.org/10.26118/2782-4586.2025.39.80.041

Received: 05.10.2025 Accepted: 11.10.2025 Published: 11.10.2025

Authors

Diana E. Pleskacheva

ABSTRACT

In 2025, Russian businesses continue to operate under an unstable macroeconomic environment shaped by sanctions, geopolitical tensions, structural reforms, and the digital transformation of the economy. Key factors influencing the development trajectory of companies include rising inflation, an increase in the Bank of Russia’s key interest rate, limited access to external financing, changes in logistics chains, and the reorientation of sales markets. This article analyzes the main challenges faced by enterprises across various sectors, as well as the adaptation strategies used in response to new conditions: development of import-substituting industries, participation in government support programs, digitalization of business processes, and transformation of operational models. According to the author, the resilience of Russian businesses in the current environment directly depends on their flexibility, strategic thinking, and ability to respond promptly to changes in both domestic and global economic conditions—factors that are essential for maintaining competitiveness at the national and international levels.

KEYWORDS

macroeconomics, business environment, inflation, sanctions, investment, government policy, adaptation

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Editor-in-Chief, editorial board chair

GOST

Pleskacheva D. E. The impact of the macroeconomic environment on Russian business // . 2025. pp. 329-333. DOI: https://doi.org/10.26118/2782-4586.2025.39.80.041. (Date of access 20.08.2026).

MLA

Diana E. Pleskacheva. "The impact of the macroeconomic environment on Russian business." (2025): 329-333. DOI: https://doi.org/10.26118/2782-4586.2025.39.80.041.

APA

Pleskacheva D. E. (2025). The impact of the macroeconomic environment on Russian business. , 329-333. https://doi.org/10.26118/2782-4586.2025.39.80.041

Chicago

Diana E. Pleskacheva. "The impact of the macroeconomic environment on Russian business." , no. (2025): 329-333. https://doi.org/10.26118/2782-4586.2025.39.80.041.

WIKI

{{cite journal | author = Pleskacheva D. E. | title = The impact of the macroeconomic environment on Russian business | journal = | year = 2025 | pages = 329-333 | doi = 10.26118/2782-4586.2025.39.80.041 }}

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THE IMPACT OF THE MACROECONOMIC ENVIRONMENT ON RUSSIAN BUSINESS The impact of the macroeconomic environment on Russian business

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