UDC 339.138 UDC 004.738.5

DIGITAL FOUNDATIONS OF MARKET ECONOMY DEVELOPMENT. E-COMMERCE AND ONLINE TRADE Digital foundations of market economy development. E-commerce and online trade

Published in JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT · Issue 9, 2026 · Pages 466–471 · Rubric: SCIENTIFIC ARTICLES
DOI: https://doi.org/10.26118/2782-4586-2026-466-471
Received: 01.10.2026 Accepted: 14.10.2026 Published: 14.10.2026
The article examines structural changes in the market economy under the influence of end-to-end digital technologies. The study aims to analyze the functioning mechanisms of e-commerce and online trade as drivers of macroeconomic growth. Based on empirical data from the "Minimalism Jewellery" micro-enterprise for 2025–2026, comparative analysis, SWOT analysis, and econometric modeling were conducted. Vulnerabilities, growth points, and threats for the domestic e-commerce segment under sanctions are identified. Special attention is paid to vendor subsidy programs for small businesses and their impact on commercial profitability.
digital economy, e-commerce, online trade, marketplace, digital platforms, business models, subsidizing, SWOT analysis, econometric modeling
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