UDC 378

TRANSFORMATION OF MEDIA EDUCATION IN RUSSIA (2024-2026): CHALLENGES, PRACTICES, PROSPECTS Transformation of Media Education in Russia (2024-2026): challenges, practices, prospects

Published in Journal of Applied Research · Issue 7, 2026 · ELocator: 331-337 · Rubric: PEDAGOGY. PEDAGOGICAL SCIENCES.
DOI: https://doi.org/10.34755/c8573-1341-4499-v
Received: 16.10.2026 Accepted: 16.10.2026 Published: 16.10.2026
Authors
The article analyzes the restructuring of the Russian media specialist training system in the period 2024-2026. Based on a historical digression and the results of an empirical survey of representatives of the academic environment, the EdTech industry and the professional community, the key trends of this transformation are identified. The author demonstrates the deconstruction of the traditional academic hierarchy: the classical university is losing its monopoly on the production of knowledge due to the epistemological gap between the speed of digital media and the inertia of the scientific cycle. It describes the process of merging corporate educational ecosystems with academic science, as well as the transition from a disciplinary matrix to flexible interdisciplinary environments. Special attention is paid to the role of AI as the basic infrastructure of thinking, displacing routine operations and requiring the appearance of a verifier specialist. The empirical research base captures the paradigm shift from translational learning to a networked ecosystem. It is concluded that overcoming the crisis is possible through the creation of distributed hybrid ecosystems that unite the state, high-tech platforms and vibrant professional communities. The formation of a new intellectual elite depends on the ability of institutions to build a symbiosis of AI technologies with the development of critical thinking among specialists to ensure the competitiveness of Russian media professionals in the global landscape.
media education, ecosystem, media community, academic hierarchy, project work
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