UDC 378

THE USE OF POLYCODE TEXTS TO DEVELOP INTERCULTURAL COMPETENCE IN STUDENTS OF NON‑LINGUISTIC DISCIPLINES (USING ENGLISH AS AN EXAMPLE) The use of polycode texts to develop intercultural competence in students of non‑linguistic disciplines (using English as an example)

Published in Journal of Applied Research · Issue 7, 2026 · ELocator: 354-360 · Rubric: PEDAGOGY. PEDAGOGICAL SCIENCES.
DOI: https://doi.org/10.34755/l7509-4080-8215-y
Received: 16.10.2026 Accepted: 16.10.2026 Published: 16.10.2026
The article examines the didactic potential of polycode texts as an effective means of developing intercultural competence among students of non‑linguistic majors and university students in English classes. The aim of this study is to develop and theoretically substantiate a step by step methodology for working with polycode texts in English language classes. The scientific novelty lies in the adaptation of the principles of visual clarity and ethno oriented approach to developing intercultural competence among students of non linguistic universities. In the course of the study, the authors developed a sequence of stages for working with such types of polycode texts as an advertising video, a poster, and a caricature. The model of educational activity is aimed at developing skills in recognizing and interpreting hidden cultural codes. It is concluded that the proposed multi‑stage methodology can not only increase students’ motivation but also contribute to the development of stable skills in intercultural interaction. Such possibilities confirm the high practical value for teachers of a foreign language.
polycode text, English language, intercultural competence, visual elements, commercial, cartoon, poster, teaching methodology
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