In this article, competitiveness is considered as a complex characteristic that determines its ability to sustain development and adapt to a dynamic market environment. Various approaches to defining this category are analyzed, revealing its multidimensional nature that combines strategic sustainability, resource efficiency, and innovation potential. It is emphasized that competitiveness is influenced by a combination of internal and external factors and is not limited to product competitiveness alone. The study confirms that in today's environment, the key factors for enhancing competitiveness include management quality, customer focus, and innovation implementation. Thus, competitiveness is an integral indicator of the enterprise's efficiency and strategic viability.
enterprise competitiveness, competitive advantages, competitiveness factors, sustainable development, market adaptation, strategic sustainability, innovative potential, and management efficiency
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