employee
student
The transformation of distribution companies' analytical processes into a data-driven model requires a systematic assessment of the organization's readiness for change. The aim of the work is to propose a model for assessing and developing the analytical maturity of distribution companies for effective digital transformation management. The research methodology is based on the adaptation of the TDWI (The Data Warehousing Institute) maturity model to the specifics of B2B distribution and includes the development of rapid diagnostic techniques in four key dimensions: data and systems, analytical processes, staff competencies, and organizational culture. As a result, a step-by-step project approach to improving analytical maturity is proposed, including a roadmap with priority initiatives, technology requirements and competencies at each level. Special attention is paid to Russian specifics — the choice of domestic software in the context of import substitution and the development of human resources as a critical success factor.
maturity model, business analytics, distribution, digital transformation, project approach, roadmap
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