student from 01.01.2021 to 01.01.2026
The article provides a comprehensive analysis of the digital transformation processes in the small and medium-sized enterprise (SME) sector in the context of profound structural changes in the economy. The author explores the essence of digitalization as a strategic tool for enhancing business competitiveness and adaptability. The study identifies and classifies key growth drivers, including the development of cloud technologies, platform solutions, and government support measures. Additionally, it identifies and systematizes critical barriers, such as the lack of investment resources, shortage of skilled personnel, and cybersecurity risks. Special attention is paid to the specifics of the transition to domestic software products as part of the import substitution policy. The findings and recommendations can be used by SME managers to develop digital development strategies, as well as by government agencies to form business support programs.
small and medium-sized businesses (SMEs), digital transformation, growth drivers, digitalization barriers, import substitution, platform economy, and competitiveness
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