Brand language and consumer behavior: the economic effect of neuro-linguistic programming
Journal: JOURNAL OF APPLIED RESEARCH
№ 4
, 2026
Rubrics: ECONOMICS. ECONOMIC SCIENCES.
Authors:
1.
The Moscow State Technical University - MADI
2.
North Caucasus Institute of VSUY (RPA of the Ministry of Justice of Russia)
(St. prepodavatel')
3.
Bashlarov Scientific and Clinical Center
Type:
Article
ELocator
:
157-160
Status:
Published
Received:
23.07.2026
Accepted:
26.07.2026
Published:
26.07.2026
Subject area:
UDC 658.3
Language:
Russian
Keywords:
Brand, neuro-linguistic programming, context, motivation, branding, consumer, economic indicators, values of influence
Abstract:
The article examines language and its influence on consumer behavior in the context of neuro-linguistic programming. It analyzes the mechanisms of the impact of strategies on the conscious and subconscious perception of customers and the manipulation of their decisions. The article also assesses the economic effect of using NLP techniques in marketing. The article provides definitions of key terms and formulates hypotheses related to language and its emotional impact, as well as the emphasis on product uniqueness and the interaction of language with demographic characteristics of the audience. The article examines the mechanisms of Brand influence based on NLP, as well as the behavioral effect of this influence.
The article examines language and its influence on consumer behavior in the context of neuro-linguistic programming. It analyzes the mechanisms of the impact of strategies on the conscious and subconscious perception of customers and the manipulation of their decisions. The article also assesses the economic effect of using NLP techniques in marketing. The article provides definitions of key terms and formulates hypotheses related to language and its emotional impact, as well as the emphasis on product uniqueness and the interaction of language with demographic characteristics of the audience. The article examines the mechanisms of Brand influence based on NLP, as well as the behavioral effect of this influence.
Keywords:
Brand, neuro-linguistic programming, context, motivation, branding, consumer, economic indicators, values of influence
Brand, neuro-linguistic programming, context, motivation, branding, consumer, economic indicators, values of influence
1. Dzhozef. O'Konnor, Dzhon Seymor. Vvedenie v neyrolingvisticheskoe programmirovanie. Noveyshaya psihologiya lichnogo masterstva. Grand –Farn , Moskva 1997, S, 268.
2. Grigor'ev Nikolay Yur'evich, Osnovy brendinga: uchebnik– El. izd. - Elektron. tekstovye dan. –Nizhniy Novgorod 2023 S. 106.
3. Scherbakov D. A. Sch 61 Analogii. Metafory. Primery: uchebnoe posobie po filosofii / D. A. Scherbakov ; Min-vo obrazovaniya i nauki Ros. Federacii, FGBOU VO «Orenb. gos. ped. un-t». — Orenburg: Izd-vo OGPU, 2016. — 56 s. ISBN 978-5-85859-645-5
