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The article is devoted to an analysis of scientific interest in the concept of personal brand in Russia. The study examines publications from the elibrary scientific electronic database, the Russian State Library portal, and online sources. The analysis covers the period from 2010 to 2025 and includes journal articles, monographs, textbooks, and dissertations. The findings indicate a steady increase in academic output on this topic over the past decade. Consequently, personal branding in Russia has evolved beyond a mere marketing trend and has become a legitimate subject of scholarly inquiry.
personal brand, elibrary, scientific publications on personal brand
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