Talent management in the digital transformation context: challenges, tools, and strategies
Journal: JOURNAL OF APPLIED RESEARCH
№ 4
, 2026
Rubrics: ECONOMICS. ECONOMIC SCIENCES.
Authors:
1.
Kabardino-Balkarian State Agricultural University named after V. M. Kokov
Type:
Article
ELocator
:
56-60
Status:
Published
Received:
11.07.2026
Accepted:
26.07.2026
Published:
26.07.2026
Subject area:
UDC 331.108
Language:
Russian
Keywords:
talent management, digitalization, competition for talent, HR processes, personnel attraction, personnel development, personnel retention, strategic management
Abstract:
In the context of rapid digital transformation and intensifying international competition for skilled professionals, human capital management is becoming a key factor in the sustainable development of organizations. This article focuses on a comprehensive analysis of modern tools, methods, and approaches to talent management in the digital economy. The study examines the stages of attracting, developing, engaging, and retaining talented employees, emphasizing the need to integrate HR strategies with the overall goals of the company. Digital technologies, analytics, and artificial intelligence are being actively implemented to create personalized career paths and increase employee engagement. The article analyzes project-process, strategic, expert, and integrated approaches aimed at maximizing the returns from talent management. Successful management of digital talent requires creating a work environment that enables employees to fully realize their potential, which serves as the foundation for growth and maintaining a leadership position in the modern world.
In the context of rapid digital transformation and intensifying international competition for skilled professionals, human capital management is becoming a key factor in the sustainable development of organizations. This article focuses on a comprehensive analysis of modern tools, methods, and approaches to talent management in the digital economy. The study examines the stages of attracting, developing, engaging, and retaining talented employees, emphasizing the need to integrate HR strategies with the overall goals of the company. Digital technologies, analytics, and artificial intelligence are being actively implemented to create personalized career paths and increase employee engagement. The article analyzes project-process, strategic, expert, and integrated approaches aimed at maximizing the returns from talent management. Successful management of digital talent requires creating a work environment that enables employees to fully realize their potential, which serves as the foundation for growth and maintaining a leadership position in the modern world.
Keywords:
talent management, digitalization, competition for talent, HR processes, personnel attraction, personnel development, personnel retention, strategic management
talent management, digitalization, competition for talent, HR processes, personnel attraction, personnel development, personnel retention, strategic management
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